Search engines use a host of factors to ranks site on merit, explains a Utah SEO expert. The primary aim of these ranking factors is ensuring a great user experience for the internet user. It also rewards people who put plenty of effort into creating valuable online resources for their readers.
Such sites tend to rank high on the search results pages, allowing their owners to grow their brands and business. Addressing some the crucial ranking factors will help you rank higher.
Create valuable content
Gone are the days when including the search word in the title was enough to increase your online visibility. The search engines are getting smart by the day, and it’s getting harder to game them. Today, they will evaluate the content according to its relevancy not just the mere inclusion of keywords.
Populating your site with comprehensive articles cause the search engines to look at your pages favorably. In part, the search engines will evaluate how the readers interact with your content. If readers dwell on the page for a long time, link to it, or even share it on social media, it acts as a vote of confidence. That an indicator that the content is valuable, propelling it to the top of the results pages.
Prioritize mobile users
As mobile devices become increasingly popular, Google, the largest search engine shifted towards mobile-first indexing when ranking sites. Under this protocol, the giant search engine now crawls the mobile version of your website. Thankfully, most of the themes available on the market are responsive, meaning that they provide the same user experience across all devices.
Such themes enable you to create a mobile-friendly site that loads quickly. Ideally, a mobile site should have a high loading speed – two seconds or less compared to the desktop site’s three seconds or less.
The key to establishing a profitable online presence for your business is making it easy for the target audience to find your site. Therefore, you should adhere to the best practice that helps to boost your site’s ranking.