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Allowances for damaged goods are something every manufacturer has to contend with, especially if you transport goods from one place to another. With these tips, however, you should be able to reduce the...

If you are looking to make your product gain traction in the market, then you need to go the extra mile to make it noticeable. Proper packaging and presentation and consumer education make a great start. One...

Wine marketing is more difficult than selling any other kind of product. It involves a market that is not only meticulous but is also hard to please. This can be challenging, especially for small, independent...

Search engine marketing (SEM) is a tried and tested system of various marketing techniques that allow organizations to grow and thrive in an ever-evolving and extremely competitive marketplace. And with...

Branding is an essential element in any type of business. It provides a sense of identity to your company as well as promote value to whatever it is you’re trying to sell. No matter how big or small...

This is the age of digitization where brick and mortar business must think of taking their businesses to the online space. But, doing so is not enough. Unless online businesses implement advanced SEO strategies,...

For any business that wants to grow beyond its traditional brick and mortar premises, digital marketing is the way to go. It does not only make your product known, but it also expands your customer base....

Launching a new product usually takes time in planning and designing. Without computer software, artists and designers have to spend more time sketching their ideas manually. In addition, these sketches...

The hospitality industry requires a different approach to their customer relationship management (CRM) strategies, due to several unique factors. Many hotel brands fail to incorporate an efficient management...

Digital marketing has created such a buzz, not only among big industry names and their in-house marketers but also the small businesses. And for a good reason. Having a strong digital marketing strategy...