Wine marketing is more difficult than selling any other kind of product. It involves a market that is not only meticulous but is also hard to please. This can be challenging, especially for small, independent wineries. Market your brand and guarantee a sale with the following expert tips.
Sell Your Story
Every bottle of wine has a story. Be proud of yours. Make your brand unique by selling its story to your market. Summarise your brand’s history and post it on your website and social media accounts, and don’t forget to include it in your media kit. Romanticising your product allows you to create a deeper connection with your customers, making them closer to your brand.
Host Tasting Events
Vintners host wine tasting events because it is one of the most effective ways to attract a wine-drinking audience. Organise a tasting event in your winery and invite sommeliers, restaurateurs, and members of the press. Do it in small groups to encourage them to talk about what they’re seeing, smelling, and tasting. Building an excellent first impression to experts of the field is crucial to your business.
Invest in Packaging
The design of your bottle can make or break the success of your business. Invest in the overall look of your product. Hire an experienced designer to help you find the right font and colour for your brand. Also, work with a supplier that can provide elegant-looking wine bottle labels. Reflect your brand in the bottle to make your product stand out in the market.
Provide a holistic drinking experience by offering merchandise to your customers. Wine drinkers are fond of accessories so pair your product with corkscrews, glasses, and wine racks that they can collect or give out as gifts. Sell them on special holidays and occasions such as Christmas, Valentine’s, and New Year to make your merchandise more appealing.
When marketing your brand of wine, it is essential to study your audience first. Know their quirks and be quick to adapt to their needs to ensure that they will enjoy and come back to your product.