Technology is changing, and even how websites should look and function. As a business owner looking to boost conversions, you should learn why customers buy your products or services. The secret to more sales is as simple as understanding what people wants. If you know what makes them buy, the better off your business will be.
Your website redesign planning, according to nustudio.net.au and other search engine optimisation companies, should start with a content strategy. Here are some questions to think about that will guide your website redesign:
Which content boosts profit?
Determine what’s relevant, what’s outstanding, and what needs improvement. During the redesign process, not knowing what content exists in your site may result in accidentally losing valuable assets. Of course, depending on the age and size of your website, you may not know it. Your plan should include an update of the existing content of your site, whether it’s adding pages, updating pages, or killing pages that don’t convert visitors into customers. If SEO is one of your initiatives, let a reliable SEO agency know before you get started.
Is your call to action effective?
Before you revamp your website, figure out if visitors are clicking on the main call to action or if the message is failing to attract attention. You can use Google Analytics to help you identify whether your site is doing well or missing its targets. You can use it to look for areas to make improvements, like making a click-worthy call to action.
Does your content support your site?
Online practices today change along with the browser’s needs. If you are starting to lose visitors, then you should examine your content. Visitors should not have to make five clicks just to get the relevant information they want. When it comes to redesigning your website, make sure you are making changes that will benefit your customers.
Keep in mind that content is a key ingredient in the success of any website. All revolves around a content strategy. Your marketing goals will affect your website redesign project, from the content you use to the design of your website.