Reebok has reportedly dropped the Maybach Music Group frontman, Rick Ross, over a controversial song.
The rapper stirred controversy with his lyrics in the song ‘U.O.E.N.O.’ that seemed to promote rape.
The report only comes after some group of activists and rape survivors demanded Reebok to show the rapper the lesson.
Ross did provide an apology though an official statement and on Twitter, but that did not seem to satisfy his partners.
Rebook told TMZ, that “while we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”
Read the rest of the news here to know more about the end of the relationship between Reebok and Rick Ross.