Reporting SEO Progress: Metrics that Clients Needs to See
A sizable part of every month’s work in SEO agencies happens with the data you show your clients. This is where you draft regular reports on the progress of the campaign. Apart from recording the improvements, this is the perfect chance to impress your client with the work you do.
To do that, you need to include important key performance indicators on the report you send them. SEOResellerProgram.com lists down the metrics that should appear on your report:
How many of the site visitors actually fill out a form or make a purchase? The conversion rate should always appear on your report, even if the figures look bad. Think of it as a springboard from which you and your client can improve the campaigns.
Keyword and Social Figures
There are clients who want specific details on how well their keywords perform. This isn’t just about the organic rank of the keywords you try to optimize, but also the click-through rates, impressions, and the cost per click.
If you handle social media work, engagement data should also appear on the report. Facebook Insights and Twitter Analytics are just two measures you can use for this.
PPC data matter, too. Apart from the clicks the ads got, your client also needs to see how much they spent on paid search. This transparency with the ad spending goes a long way in building trust with your client. At the same time, it’s also a way to find out where you should adjust for next month’s campaign.
Your client also needs site visit statistics – total number of visitors, clicks, sessions, and overall traffic. Showing your client that there is indeed an increase in these figures proves that you know what you’re doing, and that you’re on the right track. Be sure to segment these data to provide your client a clearer idea of what’s happening to the website.
Lastly, your clients would want to see how much they earn because of your efforts to optimize their site. This means your report should have a section that details the profit per campaign, revenue per visitor, average order value, and the overall ROI. This is one of the most important metrics, because a high-return SEO campaign would surely keep your client coming back for more.
With these metrics on your reports, you will surely wow your clients with how much work you put into their campaigns.